Introspective Brazilian-Portuguese-British globetrotter who merges AI efficiency with conceptual creativity. I think of it like a sandwich: start with a spark, something unique, human. Let AI amplify it. Then add the finesse back in. That's where the magic happens.

I spent 10+ years at top agencies across São Paulo, London, Prague, and Amsterdam, both in-house and agency side, turning ideas into campaigns that stick and convert.

Now I build brand voices and train AI to write like them. From tone frameworks to prompt architectures, so you can scale without losing what makes you sound like you.

Favourite word: conundrum.