Conceptual copywriter
who doesn’t rant about AI

I'm an introspective Brazilian-Portuguese-British globetrotter with a thing for ideas.

I build the concept first. Then I make it work harder.

I spent 10+ years across São Paulo, London, Prague and Amsterdam,
both in-house and agency side, turning briefs into campaigns that actually land.

My experience spans FinTech, automotive, entertainment and more.